 |  | Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. | | | | | 2020: The year that changed everything This year, we've seen dramatic changes to the way we work, the way we shop—even the way we greet one another. How we use social media has also changed.
When we published our Social Media Trends report at the beginning of the year, we couldn't have predicted the seismic social shifts that have come to pass. But many of our predictions did come true. (At least in part!)
Get the trends update you need to finish the year strong, as well as tips from our experts on how to shape your social strategy for more uncertainty ahead.
| | | | | | | Reels: Meet the new kid on the block Instagram's new Reels feature rivals TikTok in many ways. Get a side-by-side comparison and find out if (and how) you should add Reels to your social media activities. | | | | | | | Explored Hootsuite CXN Hub yet? We've made a whole library of resources, insights, and exclusive data available on demand! Dive in for inspiration to start developing your 2021 social strategy. | | | | | | | | |
| The key to better customer targeting If you want to improve how you target your ideal customers on social media, a well thought-out buyer persona delivers real bang for your buck.
Not sure why, or where to start?
Help is at hand in this how-to guide. We outline why buyer personas are so useful and make it super easy to make them with a four-step process to gather the information you need—plus a free template to craft the perfect profile.
| | | | | Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. | | | | | | | |
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