Refresh your social strategy for 2019.

Hootsuite

How-to articles, strategies, and insights from the world's most widely read social marketing blog.

8 essential skills a social media manager must have

In the hustle and bustle of a marketer's everyday job, it's easy to forget about the basics.

Whether you're already an experienced social media guru looking for a refresh, or you're just getting started, this post gives you everything you need to create compelling content—and understand how it relates to your business's bottom line.

How to define your target market

The new year is the perfect time to re-evaluate your target market.

In this guide, we'll walk you through a simple process that allows you to understand who's actually interacting with your business—and your competitors'.

How to get verified on Instagram

Do your 2019 new year's resolutions include 'getting verified on Instagram?

In this guide we'll tell you how to apply for verification (that's the easy part) and what you need to qualify (that's the hard part).

What we're reading

Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results.

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