The ingredients of a successful social campaign.

Hootsuite

How-to articles, strategies, and insights from the world's most widely read social marketing blog.

7 things to know before running an ad campaign on Instagram

A video ad, or a still image? Instagram Stories, or the Instagram feed? These are some questions you'll face before running an Instagram ad campaign.

Read this blog post to find out everything you need to know before you start your ad campaign.

5 big marketing stunts that actually worked

From brand awareness to driving sales, a big marketing campaign can help businesses of all sizes reach their goals.

In this post, we'll show you how top brands have pulled off successful marketing stunts—and how you can too.

What it takes to create a great social video

Quality video content can take your campaign to the next level.

In this guide we take you through Hootsuite's own 10-step video creation process and tell you how we made one of our most successful videos to date

What we're reading

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