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Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. The Beginner's Guide to Social Media Metrics Your content is effective, you've got an engaged audience, and your follower numbers are trending upwards. In short, you're killing it on social—so what's next? Discover how to measure and report on 6 key areas of social media success: •Mentions •Sentiment •Reach •Engagement •Share of voice •Influence It's time to start analyzing all the data that social generates. Social media analysis and the insights it reveals can be used to inform broader business decisions that make a real impact on your bottom line. There's no need to feel daunted, either. Our handy guide will get you up and running as quickly and easily as possible. Start Analyzing Now Refine your social processes Master the art of collaborating, publishing, and engaging in the Hootsuite dashboard by tuning into our Social Success How-To webinar. Learn More Tips for getting creative with Instagram Stories Instagram has a host of creative tools that can really boost the impact of your Stories. See how you can use them in this step-by-step tutorial. Watch Now Announcing: LinkedIn Promote for Hootsuite It was our most requested ads feature—and now it's ready for you to use. Create organic LinkedIn Page posts, measure their performance, then promote the best ones as Sponsored Content to reach new audiences and meet your social media goals. Maximize efficiency by doing it all from Hootsuite. Learn More Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. Get started

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