 |  | Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. | | | | | The case for loosening up on social media It takes something special to stand out as a brand on social media. That's easier said than done when marketers are tied to strict guidelines and brand approval.
But it can pay to get weird. Let us show you why, and how, using our own 'mild to wild' scale as a framework to figure out if and when a weirder approach might serve you better than sticking to traditional best practices.
| | | | | | | Prove your social campaigns win business Figuring out social media's return on investment can be tricky. That's why we created this ROI Calculator—share your key campaign stats and we'll do the math. | | | | | | | Sassy on social? It works for this government agency Hydro-Québec decided to take a new, cheeky tone on social media. Followers grew to over 400,000 and its brand reputation score improved by 20%. See how the team did it. | | | | | | | Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. | | | | |
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