 |  | Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. | | | | | Everything you need to know about Instagram Reels, TikTok's rival Reels lets you record and edit 15-second multi-clip videos with audio, text, special effects, and stickers, then share them with your followers.
But how does it compare to the other 15-second video platforms, TikTok and Stories? And is it right for your business?
| | | | | | | Organic vs. paid social media: how to integrate both into your strategy These days, hardly any business can afford to rely on organic social media posts alone. But, as purse strings tighten, it can be harder to justify spending money on ads. Find out how both types of social media can work together to get you more bang for your buck. | | | | | | | How to increase social media engagement: a guide for marketers Of course you want to gain followers, but ultimately, the greatest measure of social media success is an engaged audience, not just a big one. Here are our best tricks of the trade for ensuring you stay at the top of your followers' minds (and feeds). | | | | | | | | | |
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