Should you pay to promote social media content?

Yes—and here's why.

Here's how we can help.

Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. Should you pay to promote content? The short answer is yes. As organic reach continues to decline, paid social is an essential piece of the puzzle for social media marketers. Paid social builds on your success by promoting content that has already performed well with your existing audience. Plus, using tools like Hootsuite Promote, you can automatically divide your budget between top performing posts to get more of what works, faster. Watch the video to get started. Watch Now Social media never sleeps And neither should your strategy. Join leaders from Hootsuite, Adobe, and Marketo for an in-depth look at how brands can create winning customer experiences with social at their core. Watch Now The best image editing tools Billions of photos are uploaded to social media everyday. Do yours stand out from the crowd? They will with these 16 easy to use editing tools—no Photoshop experience required! Get Started Amplify the power of your internal advocates How much does your organization spend on marketing its products or services? From social influencers to review programs, advocacy can have a huge impact on brand credibility and success. But often, the best advocates are hiding in plain sight: your employees. This guide shows you how to design and build an employee advocacy program that works for your organization, and provides advice on the results to measure to prove success. Download Now Need to kick-start your social growth? Our Professional plan is designed for smaller teams who need to save time and quickly measure results. Get started

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