Social listening: A complete guide

The what, the why, and the how

Here's how we can help.

Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. The complete social listening guide Social listening is your key to unlocking valuable insights from social. What are people saying about your brand, your products, or your competitors? To help you meet that goal, we've compiled everything you need to succeed. Take a look at how to get set up with social listening, tips for optimization, and the tools we recommend to make it even easier. Read Now What it takes to be a social innovator Learn how top brands from travel, hospitality, and education use social to stay ahead. Plus, gain insight into the tools they rely on—and the best ways to measure success. Read Now The battle of the ads: Search vs. social Facebook and Google dominate global digital ad spending—and your social advertising strategy should optimize both. Let our Global Director of Paid Social explain how it's done. Watch Now Master Hootsuite Professional in 16 minutes Running a successful social campaign in Hootsuite Professional is easy. Don't believe us? Take a look at this short video, which walks you through the key features from creating an engaging post, ensuring it goes out at the right time, promoting it for greater visibility, to finally measuring its performance. Ready, steady, … Get up and running with Hootsuite Professional in under 20 minutes. Watch Now

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