How to double your leads on Instagram 🙌

Hootsuite

How-to articles, strategies, and insights from the world's most widely read social marketing blog.

How to get more leads on Instagram: 10 highly effective tactics

Most social marketers don't think of Instagram as a lead generating platform. But 80% of users are already following at least one business. That's a lot of potential customers.

Don't leave them hanging.

Facebook Live video: the complete guide to live-streaming for business

Facebook Live videos get six times more interactions than regular Facebook videos. It's your key to grabbing the attention of the Facebook algorithm—and your followers.

19 social media metrics that really matter—and how to track them

Go beyond surface-level, "vanity" metrics like shares, likes, and retweets and focus on data that proves social media has a direct impact on the business instead.

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