 | The social media report. It's the place to showcase achievements, highlight learnings, and prove the value of your company's investment in social media. But what makes a really effective report?
Keep scrolling to find out. | |  | | 1. Keep it simple Snapshot your success in an introduction, then let data and analysis tell the story.
The metrics you include will depend on what you're measuring, but try to make comparisons against relevant historical data, too.
The key is to craft something that's easy to follow—no need to go overboard with unnecessary details. | | | | 2. Focus on goals Social media helps to drive awareness, sales, leads, engagement—and more.
Yet platform vanity metrics (such as likes and comments) are of limited use when you need to measure and prove social media's true value.
To tell a more relevant story, contextualize your results by staying laser-focused on the KPIs and metrics that matter most to your business. | | | | 3. Know your audience This is the big one!
Readers shouldn't have to dig through your report to find relevant information. Focus on what's important to them.
Whether you're writing for your team or the CMO, stick to relevant data and include enough context to make the results easy to understand for future analysis. | | | | BONUS With these tips, you're well on your way to building a great social media report—now you just need a home for all that information!
Download our free template to start easily and effectively presenting your social media performance to key stakeholders. | | | If you're looking for your free social media report template, it's over on our blog–along with a handy breakdown of the social analytics available on every platform. | | | | |
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