 |  | Insights, practical tips, and resources to take your social marketing, selling, and customer service to new levels. | | | | | Summer Social Series The sun's out, the mood is high, and we have something special for you. It's time to shift your social media marketing into high gear with three training sessions comprised of our most loved content of 2019.
Starting with strategy, the Summer Social Series shares specific steps you can take to make social media more personal and relevant at every stage of the buying journey. Next we show you how to accelerate results by harnessing the influence of your biggest advocates: customers, employees, and salespeople. Finally, you'll learn how to make it all happen in Hootsuite. | | | | | | | Get the most from your Facebook ads budget Billions are spent on Facebook advertising every quarter.
Ensure your success on the platform by learning how to reach new audiences, run A/B testing, and measure the right metrics. | | | | | | | The Social ROI Calculator Want to find out the exact value social media contributes to the revenue of your business?
Calculate your return on investment with ease using our step-by-step calculator. | | | | | | | | | | Know who you're competing against on social? You may not spend much time researching your competitors on social media, but it's important to know what they're up to. Use competitive insight to benchmark your own activity—and identify the gaps in your strategy. | | | | | | | | |
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